After running your ads for 7 full days turn off any ads that are costing more than the average cost per new messaging subscriber and let the remaining ads continue to run. After 7 more full days turn off any ads that are costing more than the average cost per new messaging subscriber. Try to narrow down to the 1 or 2 ads that are getting the most subscribers for the lowest cost per new messaging subscriber. (if there is no clear winner between the last 2 ads you can let both ads run.)
Click on the ?Mark Complete? button when you have finished this step.
Click on “Mark Complete” when you have finished and then click the “Next Step” button.